Online travel agencies have benefited from globally rising Internet use,
broadband and wireless penetration, forecast rapid growth rate in e-commerce and increased consumer confidence to book travel online.
Online travel accounts for about 40% of US e-commerce sales.
The global market for online travel agency services is growing at approximately 25% annually, while the non-US markets are growing by as much 50% year on year, driven by continued improvements in the shopping experience and the agencies` ability to offer a more robust consumer-value proposition including comparison shopping.